Ichnaea Acceptable Use and Compliance Policy

Effective date: October 2, 2026

This policy is part of the Ichnaea Terms of Service. It explains what you may and may not do with Ichnaea, and the laws you must follow when you contact anyone you find through it.

The short version

You are the one calling, texting, or emailing. Following the law is your job, not ours.
"Verified mobile" means a carrier lookup said the number is a mobile line. It is not consent to be contacted, and it is not a Do Not Call check.
No autodialed, prerecorded, artificial-voice, or AI-voice calls, and no automated texts, to these numbers without the person's prior express written consent. We never have that consent for you.
Scrub Do Not Call lists before you reach out. Honor every opt-out. Call only during allowed hours. Say who you are.
Do not use Ichnaea for credit, jobs, housing, insurance, or any other background-check purpose.
No harassment, no spam, no scraping of Ichnaea.
We can suspend or close accounts that misuse the Service.

1. What "verified mobile" means, and what it does not

When a number is labeled YES (a "verified mobile"), it means one thing: a carrier line-type lookup (through Telnyx) said the number was a mobile line on the date it was checked.

It does not mean:

the person agreed to receive calls, texts, or emails from you or anyone else;
the number is off the National Do Not Call Registry or any state list;
the number is still in service or still belongs to that business; or
the number is a "business line" that telemarketing laws do not cover.

Every lead in Ichnaea comes from public business listings. None of it comes with consent to be contacted.

2. You are responsible for your outreach

Ichnaea does not place calls, send texts, or send emails for you. You decide who to contact, how, and when, so you are responsible for following every law and rule that applies, including:

the Telephone Consumer Protection Act (TCPA) and the FCC's rules under it;
the FTC's Telemarketing Sales Rule (TSR);
the National Do Not Call Registry and state Do Not Call lists;
state telemarketing and "mini-TCPA" laws (for example, in Florida, Oklahoma, Maryland, and Texas), including state registration requirements;
the CAN-SPAM Act for email;
carrier rules for business texting, including A2P 10DLC registration and the CTIA Messaging Principles; and
the laws of the place where the person you contact is located.

These laws change often, and courts do not always agree on how to read them. When in doubt, follow the stricter reading, and talk to your own lawyer.

3. Treat every verified mobile as someone's personal cell phone

Many small trade businesses list the owner's own cell phone on Google Maps. So assume that a verified mobile may be a personal phone.

The TCPA's rules on autodialed, prerecorded, and artificial-voice calls apply to any cell phone number, whether it is used for business or personal calls. "It's B2B" is not a defense to these rules.
Courts disagree about whether a cell phone used for both business and personal calls counts as "residential" under the Do Not Call rules. Some say it does. At least one court in 2026 said the Do Not Call rules do not cover cell phones at all, but that is a minority view. Assume the Do Not Call rules apply.

4. Calls and texts: the rules you must follow

You may not use any of the following to call or text a number from Ichnaea unless you first get that person's prior express written consent:

an autodialer or any system that selects and dials numbers automatically;
a prerecorded or artificial voice, including an AI-generated or cloned voice (the FCC confirmed in February 2024 that AI voices count as "artificial" under the TCPA);
ringless voicemail (the FCC treats it as a call that needs consent); or
automated or mass text messaging platforms.

What prior express written consent means. A written agreement (an electronic signature can qualify) signed by the person, that:

clearly authorizes you (the seller) to send them marketing calls or texts using automated technology or an artificial or prerecorded voice;
includes the phone number they agree to be contacted at; and
clearly tells them that they do not have to agree in order to buy anything.

You must get this consent yourself, directly from the person, and keep records that prove it. Ichnaea's data never includes it.

Texts count. The FCC treats text messages as "calls" under the TCPA. Some courts have recently questioned parts of that; do not rely on it.

Manual calls. A call you dial by hand and speak on live is not an autodialed or artificial-voice call, but it is still telemarketing. The Do Not Call, calling-hours, identification, and opt-out rules below still apply.

4.2 Scrub Do Not Call lists before you reach out

National Do Not Call Registry. If you telemarket, register with the FTC's registry (telemarketing.donotcall.gov), pay for the area codes you call where required, and remove registered numbers from your list. Use a version of the registry downloaded no more than 31 days before you call.
State lists. Some states keep their own Do Not Call lists (for example, Texas, Florida, Indiana, and Pennsylvania). Scrub against the lists for the states you call into.
Your own internal list. Keep your own do-not-call list, add anyone who asks not to be contacted, and share it across everyone who calls or texts for you.

4.3 Honor every opt-out, fast

Treat any reasonable request to stop as an opt-out: "STOP," "unsubscribe," "don't call me," a reply email, or a voicemail. The FCC's 2025 rule says people can revoke consent by any reasonable means.
Stop contacting that person as soon as you can, and within 10 business days at most.
Keep opt-outs permanently and apply them across calls, texts, and email. Never contact an opted-out number again from a different list, including a new Ichnaea export.

4.4 Call and text only during allowed hours

Federal rules allow telemarketing calls only between 8 a.m. and 9 p.m. in the recipient's local time.
Several states end the day earlier, at 8 p.m. (for example, Florida, Oklahoma, Maryland, and Washington), and some restrict Sundays and holidays. Use the strictest rule that applies.
An area code does not always match where someone lives. Use the business address in your Results and play it safe.

4.5 Say who you are

At the start of every call, give your name, the business you represent, and why you are calling.
Send accurate caller ID with a number that can be called back. Never spoof caller ID.
In texts, name your business in the first message and include opt-out instructions (for example, "Reply STOP to opt out").

4.6 Do not overcall

Some states cap how often you can call the same person (Florida and Oklahoma, for example, allow no more than three sales calls in 24 hours on the same subject). Follow those limits.

4.7 Tell the truth

Never mislead people about who you are, what you are selling, or what it costs. Since 2024, the Telemarketing Sales Rule's ban on misrepresentations also covers business-to-business calls.

4.8 Register where required

Some states require telemarketers to register, post a bond, or get a license before calling or texting people there. Texas, for example, extended its telemarketing law to text messages in September 2025. Check the rules for every state you contact.

4.9 Follow carrier rules for texting

Register your brand and campaign for A2P 10DLC (or use another approved route) before you send business texts. Carriers block unregistered traffic.
Follow the CTIA Messaging Principles, including their consent rules for marketing texts.
Never use number rotation, "snowshoeing," shared unregistered numbers, or any trick to get around carrier filters.

4.10 Recording calls

If you record calls, follow federal and state call-recording laws. Some states require everyone on the call to agree.

5. Email: follow CAN-SPAM

CAN-SPAM applies to business-to-business email. For every commercial email you send to a lead:

use accurate "From," "To," and routing information;
use a subject line that honestly reflects the message;
make clear the message is an ad, where required;
include your valid physical postal address;
include a clear, working way to opt out, and honor opt-outs within 10 business days; and
remember that you are responsible for anyone who sends email on your behalf.

Where Results include an email address, it was published on the business's website or listing. That is not consent to receive marketing.

6. Click-to-call (switched off during the beta)

Click-to-call is not available during the beta. If we turn it on later:

you are the caller for every call you start, and everything in this policy applies to it;
it connects your own phone to the lead, one call at a time, when you click; and
you may not use it with any prerecorded, artificial, or AI voice.

7. No credit, employment, housing, insurance, or background checks (FCRA)

Ichnaea is not a consumer reporting agency, and Results are not "consumer reports" under the Fair Credit Reporting Act (FCRA). You may not use Results, in whole or in part, as a factor in deciding anyone's eligibility for:

credit or loans;
insurance;
employment, including hiring, promotion, or retention;
renting or leasing housing (tenant screening);
a government license or benefit; or
any other purpose covered by the FCRA.

You also may not use Ichnaea to run background checks, locate or "skip trace" people, or collect consumer debts.

8. Other things you may not do

Harass, threaten, stalk, or intimidate anyone.
Send spam, run scams, or commit fraud of any kind.
Discriminate against anyone illegally.
Break any law, or help someone else break one.
Say or suggest that Ichnaea, Google, the Better Business Bureau, a state agency, or any other source endorses you or your offer.
Sell, share, or publish raw Results except as the Terms of Service allow.
Scrape, crawl, or copy the Ichnaea app or website by automated means, or use bots against it.
Share your login with anyone outside your company, or create extra accounts to get around plan limits.
Get around our limits, quotas, or security, or test our security without written permission.
Reverse engineer the Service or use it to build a competing product.
Upload malware or interfere with the Service or other customers.

9. Removal requests

If we tell you that a business or person asked to be removed from our data, stop using that record for outreach and delete it within 10 days.
If someone you contact asks where you got their number, you may tell them it came from public business listings compiled by Ichnaea, and that they can ask us to remove it at labington1022@gmail.com.

10. How we enforce this policy

We may, at our discretion:

investigate complaints and suspected misuse;
ask you to show proof of consent or Do Not Call scrubbing;
limit, suspend, or close your account, with or without notice; and
work with carriers, regulators, and law enforcement when the law requires it or when needed to protect others.

If we close your account for misuse, you are not entitled to a refund. To report misuse, email labington1022@gmail.com.

11. This is not legal advice

This page summarizes common rules. It is not complete, it is not legal advice, and the law changes. Talk to your own lawyer about your outreach.